2018-2019 the top 25 industries with the highest demand for printed products

PIworld, the US printing industry portal, published a "hot market for printing demand in 2018-2019" overview of the printing industry forecast, the annual research project through a variety of resources, information statistics, correlation and aggregation, to identify the top 25 industries with the highest demand for printing products in 2018-2019.

Printing demand ranks among the top three of the 25 industries: food packaging printing, medical / pharmaceutical and publishing printing. The demand for food packaging and printing is ranked first, and the pharmaceutical industry and pharmaceutical packaging still maintain the second place. The traditional printing centered / non newspaper industry jumped from fifth in 2017 to third.

At first glance, this seems a bit contrary to the trend of social development, especially considering that in recent years, people have been not optimistic about paper media, traditional printing products is the end of the road. However, this does not take into account the surge in demand for short-term, special interests and personalized print publications.

As a result, the book publishing market has proved resilient, and ebooks have not completely replaced traditional printed books. Markets such as ondemand publishing, selfhelp publishing, personalized content customization are booming rapidly.

Bank / insurance fell from third in 2017 to fifth in 2018. Commercial banks are being threatened by the potential rise of encrypted currencies such as bitcoin. This year, the insurance/property/accident industry has suffered from claims for expenditure caused by several hurricanes and major forest fires.

In last year's top 25 hot markets, the federal / state government predicted an 8% reduction in printing demand due to reduced spending. Despite the huge increase in the federal budget in 2018. Mallardi pointed out that printing opportunities still exist in politically advantageous institutions, such as the Ministry of Defense and the Department of Homeland Security. By contrast, demand for links to the United Nations, public broadcasting and education programs sponsored by NASA and the Department of Agriculture will be weakened. Energy, this year also failed to break through the top 25, and print demand is expected to further decline by 15%.

In summary, in the printing industry in 2008-2019, highly targeted sales of professional printing equipment knowledge about how to serve, solve problems and fully understand the industry's pain points has become more critical than ever before. This may require a reassessment of the existing sales force of printing machinery, or the replacement of generalists with more specialized and experienced sales representatives, thereby providing printing enterprises with more nuanced expertise, professional printing equipment and personalized services.